3 Psychological Effects Of “Black Friday “
There are very few people who do not know what Black Friday is. This last Friday in November means that in the US you can shop at bargain prices in almost every store and city in the whole country.
During the weeks leading up to this date, many people are thinking through what they would like to buy. But do you know the psychological phenomenon behind all these marketing strategies?
The main purpose of Black Friday is to increase interest in and focus on consumption. During the year, marketing tries to tell people what they need, and when you reach this day, many goods go down in price. The marketing basically says that “If you want it, it’s time to get it now!”
In fact, large companies use social psychology to increase their sales. They often do this in a discreet way, but others are more obvious. People have also started marking this day in their calendars. Although it is still a long way to this date, there will be people who plan well in advance. In this article, we will try to explain how companies make people feel especially motivated to buy things this day.
Black Friday: to arouse the need
In fact, the expiration date for these discounts means that people are buying things that they really probably do not need. ” Yes, you can probably live without that product, but are you really going to miss out on such an offer?”
Black Friday is also successful because it is so close before Christmas, which makes people feel even more compelled to buy fast. This is why it is thought that it would have been completely crazy to miss the opportunity to buy something that is now on sale as you would still have bought it later at a normal price.
All this gives rise to a form of madness in the minds of consumers. They are also bombarded with advertising several weeks before, which makes them feel that it is an event that should not be missed. Advertising comes in many different forms and can reach people with very different lifestyles and backgrounds.
Selling a product in exchange for happiness
Contrary to what we may think, our emotions have a big impact on the financial decisions we make. Contrary to many people’s beliefs, the purchases you make do not have much to do with our real needs.
During the weeks and days before the big day, people have a lot of time to fantasize about what they want to buy. These are often things that they can not afford if the products had their usual price. However, they believe that they will finally be able to buy the products when the big day arrives.
This not only gives you time to fantasize about how “amazing” life would have been with that thing. Once you have had all these positive feelings, you will not deny yourself the pleasure of buying the product. You could not have let this opportunity go to waste, right?
The prices eliminate your critical thinking
Acquiring products at a lower price is a pleasure that can eliminate one’s critical thinking. Experts know that people’s brains go into “buy mode” as soon as they enter a store. It is then the job of the store staff to try to convince you to spend your money.
The marketing strategies used by large companies aim to give them more customers and sell what customers want at a price that companies have already decided on. The price is still high, but the strategy is for the consumer to be able to see that the price was initially significantly higher. The marketing therefore tries to use the time perspective to get you to buy a product that you do not really need.
Yes, you will probably buy something that you do not need. And I probably will too. But we will at least make a conscious choice if we take into account what we have talked about here.
